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Why we started.<\/h2>

Our Story<\/strong><\/p>

SL Wills started with a simple goal: family.<\/p>

The name itself comes from us, Shannon and Luke Wills<\/strong>, and our journey as parents raising two incredible neurodiverse children.<\/p>

Like many families, life can be a balancing act. Between work, parenting, and the everyday challenges that come with raising children who see the world differently, we often found ourselves asking the same question many parents do:<\/p>

\u201cAre we doing enough?\u201d<\/strong><\/p>

There were days filled with pride, days filled with worry, and days where our minds simply wouldn\u2019t switch off.<\/p>

As parents, we\u2019ve experienced the pressure of trying to provide, trying to be present, and trying to support the people who matter most. We know what it\u2019s like to battle self-doubt, overthink the future, and carry the weight of wanting the very best for your family.<\/p>

That\u2019s why SL Wills was created.<\/p>

We wanted to build something that would allow me to spend more time at home, supporting Shannon and being more present for our children. But we didn\u2019t just want to create another clothing brand. We wanted to create something with meaning.<\/p>

Every design we release carries a message of resilience, growth, self-belief, and hope. Whether it\u2019s a reminder that you\u2019re stronger than you think, that healing takes time, or that you\u2019re still a work in progress, our clothing is designed for people whose minds don\u2019t switch off.<\/p>

People like us.<\/p>

SL Wills is about more than fashion. It\u2019s about creating a community where people feel understood, supported, and reminded that they are enough, even on the days when they don\u2019t believe it themselves.<\/p>

We\u2019re building this brand one step at a time, as a family, with the hope that every product we send out carries a positive message into someone\u2019s life.<\/p>

Because success isn\u2019t just about what you achieve.<\/p>

Sometimes, success is being there for the people who need you most.<\/p>

SL Wills \u2013 Clothing for minds that don\u2019t switch off.<\/strong><\/p>"},"borderRadius":{"id":129384795,"value":"#{text.border.radius}"},"textColor":{"id":129384796,"value":"#EEB60C"},"backgroundColour":{"id":129384797,"value":"#0000"},"truncateHeight":{"id":129384798,"value":null},"padding":{"id":129384800,"value":"3"},"fullWidth":{"id":129384801,"value":"0"},"fullBackgroundColor":{"id":129384802,"value":"#000000"},"published":{"id":129384803,"value":"1"},"conditions":{"id":129384804,"value":"[]"},"template":{"id":130803871,"value":"text"}}},{"id":5129012,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":129385209,"value":"

RANKBOLT<\/h2>

Recently hade an article reported on us check it out on the bottom below \ud83d\udc47<\/p>"},"borderRadius":{"id":129385210,"value":"#{text.border.radius}"},"textColor":{"id":129385211,"value":"#EEB60C"},"backgroundColour":{"id":129385212,"value":"#000000FF"},"truncateHeight":{"id":129385213,"value":null},"padding":{"id":129385215,"value":"1"},"fullWidth":{"id":129385216,"value":"0"},"fullBackgroundColor":{"id":129385217,"value":"#000000"},"published":{"id":129385218,"value":"1"},"conditions":{"id":129385219,"value":"[]"},"template":{"id":130798669,"value":"text"}}},{"id":5129013,"type":"button","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"text":{"id":129385220,"value":"\ud83d\udc49CLICK HERE TO SEE\ud83d\udc48"},"href":{"id":129385221,"value":"https:\/\/rankbolt.co.uk\/why-sl-wills-is-more-than-just-clothing-3-reasons-it-matters\/?fbclid=IwVERDUARl1rZleHRuA2FlbQIxMABzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEextI3hlCxAVz2p7z9X1mMmwnf8GYU2NF2qYloGK4N6SaYIwetqX-BOUmrCvE_aem_naVBJw0TUl3neROdXuFW3Q"},"primary":{"id":129385222,"value":"1"},"borderRadius":{"id":129385225,"value":"#{button.border.radius}"},"size":{"id":129385226,"value":"standard"},"align":{"id":129385227,"value":"center"},"padding":{"id":129385229,"value":"1"},"fullWidth":{"id":129385230,"value":"1"},"fullBackgroundColor":{"id":129385231,"value":"#000000"},"published":{"id":129385232,"value":"1"},"conditions":{"id":129385233,"value":"[]"},"primaryColor":{"id":130798670,"value":"#{button.primary.color}"},"secondaryColor":{"id":130798671,"value":"#{button.secondary.color}"},"template":{"id":130798672,"value":"button"}}}],"properties":{"title":{"id":127356149,"value":"About"},"isStorePage":{"id":127356150,"value":"1"},"ogImage":{"id":127356151,"value":"https:\/\/images.podos.io\/rov32pkzvtrq3gii4zk5bzqcrcootp7ojkp4vfhczexvhnht.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":432528,"edited":true}