{"id":57161,"title":"Building SL Wills \u2013 Week 8","description":"Finding Our FeetWhen we started SL Wills, we knew building a clothing brand wouldn\u2019t happen overnight. It\u2019s Week 8 and we are beginning to understand that creating great designs is only one part of the journey.  The bigger challenge is getting those designs in front of the right people","content":"<p><strong><span style=\"font-family:'TimesNewRomanPS-BoldMT';\">Finding Our Feet<\/span><\/strong><\/p><p><span style=\"font-family:'Times New Roman';\">When we started SL Wills, we knew building a clothing brand wouldn\u2019t happen overnight.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">It\u2019s Week 8 and we are beginning to understand that creating great designs is only one part of the journey. The bigger challenge is getting those designs in front of the right people.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">There have been moments where we\u2019ve wondered if we\u2019re doing enough or whether people really connect with what we\u2019re trying to build. But every new follower, every kind comment and every visit to our website reminds us that progress doesn\u2019t always happen quickly.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We\u2019ve also been adding more designs to our collections and trying to create something for everyone\u2014from mental health awareness and neurodiversity to fun, everyday designs.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Our mission hasn\u2019t changed. We still want SL Wills to be a brand that stands for positivity, inclusion and quality.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We\u2019re still learning, still growing and still believing in what we\u2019re building.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Thank you for being part of the journey.<\/span><\/p>","urlTitle":"building-sl-wills-week-8","url":"\/blog\/building-sl-wills-week-8\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-8\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-8\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782755107,"updatedAt":1782755238,"publishedAt":1782755237,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg","thumbnail":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57164,"title":"Building SL Wills \u2013 Week 11","url":"\/blog\/building-sl-wills-week-11\/","urlTitle":"building-sl-wills-week-11","division":432528,"description":"Celebrating the Small WinsRunning a business teaches you to celebrate things that others might not even notice. A new follower. A website visitor","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/9p4g8hgzg5efjwocepebjc5xdcqwtzu2bigpwyeeblqogwf2.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/9p4g8hgzg5efjwocepebjc5xdcqwtzu2bigpwyeeblqogwf2.png.jpg?w=1920&h=1440"},"hidden":0},{"id":57154,"title":"Building SL Wills \u2013 Week 2","url":"\/blog\/building-sl-wills-week-2\/","urlTitle":"building-sl-wills-week-2","division":432528,"description":"This week was all about turning ideas into reality. We\u2019ve spent hours working on designs, choosing products and learning everything we could about running an online clothing brand. There are plenty of questions and a lot of trial and error, but every small step moves us forward","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/0ldgz1crqvg4zf5dp13sjr7kh76oekfrcajfsykljh4xgmlt.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/0ldgz1crqvg4zf5dp13sjr7kh76oekfrcajfsykljh4xgmlt.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57151,"title":"Building SL Wills \u2013 Week 1","url":"\/blog\/building-sl-wills-week-1\/","urlTitle":"building-sl-wills-week-1","division":432528,"description":"26 March 2026 Every journey starts somewhere, and this is ours. SL Wills began with a simple idea: create clothing that means something. As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}