{"id":57160,"title":"Building SL Wills \u2013 Week 7","description":"One thing has become clear since we started. The best part of this journey isn\u2019t the number of followers or website visits. It\u2019s hearing from people who connect with our designs and understand why we created them","content":"<p><\/p><p><span style=\"font-family:'Times New Roman';\">One thing has become clear since we started.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">The best part of this journey isn\u2019t the number of followers or website visits.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">It\u2019s hearing from people who connect with our designs and understand why we created them.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">That means everything to us.<\/span><\/p>","urlTitle":"building-sl-wills-week-7","url":"\/blog\/building-sl-wills-week-7\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-7\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-7\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782754968,"updatedAt":1782755102,"publishedAt":1782755102,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/y6zh6rjnzuontu6bfijnlg1pnfuqfggv2ku6ethntywpvupt.jpeg","thumbnail":"https:\/\/images.podos.io\/y6zh6rjnzuontu6bfijnlg1pnfuqfggv2ku6ethntywpvupt.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/y6zh6rjnzuontu6bfijnlg1pnfuqfggv2ku6ethntywpvupt.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57163,"title":"Building SL Wills \u2013 Week 10","url":"\/blog\/building-sl-wills-week-10\/","urlTitle":"building-sl-wills-week-10","division":432528,"description":"More Than Just Clothing One thing we\u2019ve realised is that SL Wills is becoming more than just a place to buy clothing. It\u2019s becoming a way for people to express themselves. Whether it\u2019s one of our awareness designs or a custom t-shirt created for a business, a family event or a special occasion, every order tells a story","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/h9ofnasxifdpyk8xaqvwwjlhcouapfa65udixttytzqqawj6.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/h9ofnasxifdpyk8xaqvwwjlhcouapfa65udixttytzqqawj6.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57155,"title":"Building SL Wills \u2013 Week 3","url":"\/blog\/building-sl-wills-week-3\/","urlTitle":"building-sl-wills-week-3","division":432528,"description":"One of the biggest lessons we\u2019ve learned is that creating designs is only part of the journey. You also have to build a website, create social media content, learn marketing and find ways to reach people who have never heard of your brand before. It\u2019s challenging, but it\u2019s also incredibly rewarding when you see people connecting with what you\u2019ve created","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qcjahzg1m03vqrvzrzlmhpvwkglujbunflybgxfjhmnjnamj.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qcjahzg1m03vqrvzrzlmhpvwkglujbunflybgxfjhmnjnamj.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57151,"title":"Building SL Wills \u2013 Week 1","url":"\/blog\/building-sl-wills-week-1\/","urlTitle":"building-sl-wills-week-1","division":432528,"description":"26 March 2026 Every journey starts somewhere, and this is ours. SL Wills began with a simple idea: create clothing that means something. As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}