{"id":57156,"title":"Building SL Wills \u2013 Week 4","description":"As our collection has started to grow, so has our confidence. Each new design helped shape what SL Wills stands for. We don\u2019t just want to sell clothing","content":"<p><\/p><p><span style=\"font-family:'Times New Roman';\">As our collection has started to grow, so has our confidence.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Each new design helped shape what SL Wills stands for.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We don\u2019t just want to sell clothing.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We want to create designs that start conversations, make people smile and remind others that they\u2019re not alone.<\/span><\/p>","urlTitle":"building-sl-wills-week-4","url":"\/blog\/building-sl-wills-week-4\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-4\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-4\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782754715,"updatedAt":1782754786,"publishedAt":1782754785,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg","thumbnail":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57161,"title":"Building SL Wills \u2013 Week 8","url":"\/blog\/building-sl-wills-week-8\/","urlTitle":"building-sl-wills-week-8","division":432528,"description":"Finding Our FeetWhen we started SL Wills, we knew building a clothing brand wouldn\u2019t happen overnight. It\u2019s Week 8 and we are beginning to understand that creating great designs is only one part of the journey.  The bigger challenge is getting those designs in front of the right people","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57162,"title":"Building SL Wills \u2013 Week 9","url":"\/blog\/building-sl-wills-week-9\/","urlTitle":"building-sl-wills-week-9","division":432528,"description":"Learning Something New Every DayRunning a small business has been one big learning experience. Some days we\u2019re designing.  Other days we\u2019re updating the website, researching marketing or trying to understand how social media works","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5hvw44yim0kpxnwpti48emb6htjmekoyvdxi7w7vbeq9y72x.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5hvw44yim0kpxnwpti48emb6htjmekoyvdxi7w7vbeq9y72x.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57155,"title":"Building SL Wills \u2013 Week 3","url":"\/blog\/building-sl-wills-week-3\/","urlTitle":"building-sl-wills-week-3","division":432528,"description":"One of the biggest lessons we\u2019ve learned is that creating designs is only part of the journey. You also have to build a website, create social media content, learn marketing and find ways to reach people who have never heard of your brand before. It\u2019s challenging, but it\u2019s also incredibly rewarding when you see people connecting with what you\u2019ve created","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qcjahzg1m03vqrvzrzlmhpvwkglujbunflybgxfjhmnjnamj.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qcjahzg1m03vqrvzrzlmhpvwkglujbunflybgxfjhmnjnamj.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}