{"id":57156,"title":"Building SL Wills \u2013 Week 4","description":"As our collection has started to grow, so has our confidence. Each new design helped shape what SL Wills stands for. We don\u2019t just want to sell clothing","content":"<p><\/p><p><span style=\"font-family:'Times New Roman';\">As our collection has started to grow, so has our confidence.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Each new design helped shape what SL Wills stands for.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We don\u2019t just want to sell clothing.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We want to create designs that start conversations, make people smile and remind others that they\u2019re not alone.<\/span><\/p>","urlTitle":"building-sl-wills-week-4","url":"\/blog\/building-sl-wills-week-4\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-4\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-4\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782754715,"updatedAt":1782754786,"publishedAt":1782754785,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg","thumbnail":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57157,"title":"Building SL Wills \u2013 Week 5","url":"\/blog\/building-sl-wills-week-5\/","urlTitle":"building-sl-wills-week-5","division":432528,"description":"This week has reminded us that every follower matters. Behind every like, comment and share is a real person choosing to support a small family business. That\u2019s something we\u2019ll never take for granted","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/6onjwydjzbsf6vjux5egwy7qpruij6zsplotdcqiekddoyb4.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/6onjwydjzbsf6vjux5egwy7qpruij6zsplotdcqiekddoyb4.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57163,"title":"Building SL Wills \u2013 Week 10","url":"\/blog\/building-sl-wills-week-10\/","urlTitle":"building-sl-wills-week-10","division":432528,"description":"More Than Just Clothing One thing we\u2019ve realised is that SL Wills is becoming more than just a place to buy clothing. It\u2019s becoming a way for people to express themselves. Whether it\u2019s one of our awareness designs or a custom t-shirt created for a business, a family event or a special occasion, every order tells a story","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/h9ofnasxifdpyk8xaqvwwjlhcouapfa65udixttytzqqawj6.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/h9ofnasxifdpyk8xaqvwwjlhcouapfa65udixttytzqqawj6.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57151,"title":"Building SL Wills \u2013 Week 1","url":"\/blog\/building-sl-wills-week-1\/","urlTitle":"building-sl-wills-week-1","division":432528,"description":"26 March 2026 Every journey starts somewhere, and this is ours. SL Wills began with a simple idea: create clothing that means something. As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}