{"id":57165,"title":"Building SL Wills \u2013 Week 12","description":"Staying True to Our MissionIt\u2019s easy to get caught up in numbers. Followers. Likes","content":"<p><strong><span style=\"font-family:'TimesNewRomanPS-BoldMT';\">Staying True to Our Mission<\/span><\/strong><\/p><p><span style=\"font-family:'Times New Roman';\">It\u2019s easy to get caught up in numbers.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Followers.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Likes.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Sales.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">But we\u2019ve been reminding ourselves why SL Wills exists in the first place.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">This brand was inspired by our family and our experiences with autism, ADHD and mental health.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Those experiences continue to shape many of the designs we create.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">If one of our t-shirts starts a conversation, helps someone feel understood or simply brings a smile to their face, then we\u2019re heading in the right direction.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">That\u2019s the impact we hope to make.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Thank you for helping us build something with purpose.<\/span><\/p>","urlTitle":"building-sl-wills-week-12","url":"\/blog\/building-sl-wills-week-12\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-12\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-12\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782755550,"updatedAt":1782755666,"publishedAt":1782755665,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/jlewn6azjjrla63llckb5rfkrvwe1dphplrd31g6kh5xzu2s.png","thumbnail":"https:\/\/images.podos.io\/jlewn6azjjrla63llckb5rfkrvwe1dphplrd31g6kh5xzu2s.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/jlewn6azjjrla63llckb5rfkrvwe1dphplrd31g6kh5xzu2s.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57155,"title":"Building SL Wills \u2013 Week 3","url":"\/blog\/building-sl-wills-week-3\/","urlTitle":"building-sl-wills-week-3","division":432528,"description":"One of the biggest lessons we\u2019ve learned is that creating designs is only part of the journey. You also have to build a website, create social media content, learn marketing and find ways to reach people who have never heard of your brand before. It\u2019s challenging, but it\u2019s also incredibly rewarding when you see people connecting with what you\u2019ve created","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qcjahzg1m03vqrvzrzlmhpvwkglujbunflybgxfjhmnjnamj.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qcjahzg1m03vqrvzrzlmhpvwkglujbunflybgxfjhmnjnamj.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57161,"title":"Building SL Wills \u2013 Week 8","url":"\/blog\/building-sl-wills-week-8\/","urlTitle":"building-sl-wills-week-8","division":432528,"description":"Finding Our FeetWhen we started SL Wills, we knew building a clothing brand wouldn\u2019t happen overnight. It\u2019s Week 8 and we are beginning to understand that creating great designs is only one part of the journey.  The bigger challenge is getting those designs in front of the right people","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57154,"title":"Building SL Wills \u2013 Week 2","url":"\/blog\/building-sl-wills-week-2\/","urlTitle":"building-sl-wills-week-2","division":432528,"description":"This week was all about turning ideas into reality. We\u2019ve spent hours working on designs, choosing products and learning everything we could about running an online clothing brand. There are plenty of questions and a lot of trial and error, but every small step moves us forward","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/0ldgz1crqvg4zf5dp13sjr7kh76oekfrcajfsykljh4xgmlt.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/0ldgz1crqvg4zf5dp13sjr7kh76oekfrcajfsykljh4xgmlt.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}