{"id":57165,"title":"Building SL Wills \u2013 Week 12","description":"Staying True to Our MissionIt\u2019s easy to get caught up in numbers. Followers. Likes","content":"<p><strong><span style=\"font-family:'TimesNewRomanPS-BoldMT';\">Staying True to Our Mission<\/span><\/strong><\/p><p><span style=\"font-family:'Times New Roman';\">It\u2019s easy to get caught up in numbers.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Followers.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Likes.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Sales.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">But we\u2019ve been reminding ourselves why SL Wills exists in the first place.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">This brand was inspired by our family and our experiences with autism, ADHD and mental health.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Those experiences continue to shape many of the designs we create.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">If one of our t-shirts starts a conversation, helps someone feel understood or simply brings a smile to their face, then we\u2019re heading in the right direction.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">That\u2019s the impact we hope to make.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Thank you for helping us build something with purpose.<\/span><\/p>","urlTitle":"building-sl-wills-week-12","url":"\/blog\/building-sl-wills-week-12\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-12\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-12\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782755550,"updatedAt":1782755666,"publishedAt":1782755665,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/jlewn6azjjrla63llckb5rfkrvwe1dphplrd31g6kh5xzu2s.png","thumbnail":"https:\/\/images.podos.io\/jlewn6azjjrla63llckb5rfkrvwe1dphplrd31g6kh5xzu2s.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/jlewn6azjjrla63llckb5rfkrvwe1dphplrd31g6kh5xzu2s.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57162,"title":"Building SL Wills \u2013 Week 9","url":"\/blog\/building-sl-wills-week-9\/","urlTitle":"building-sl-wills-week-9","division":432528,"description":"Learning Something New Every DayRunning a small business has been one big learning experience. Some days we\u2019re designing.  Other days we\u2019re updating the website, researching marketing or trying to understand how social media works","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5hvw44yim0kpxnwpti48emb6htjmekoyvdxi7w7vbeq9y72x.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5hvw44yim0kpxnwpti48emb6htjmekoyvdxi7w7vbeq9y72x.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57151,"title":"Building SL Wills \u2013 Week 1","url":"\/blog\/building-sl-wills-week-1\/","urlTitle":"building-sl-wills-week-1","division":432528,"description":"26 March 2026 Every journey starts somewhere, and this is ours. SL Wills began with a simple idea: create clothing that means something. As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57158,"title":"Building SL Wills \u2013 Week 6","url":"\/blog\/building-sl-wills-week-6\/","urlTitle":"building-sl-wills-week-6","division":432528,"description":"We\u2019re constantly learning. Some posts do well, others don\u2019t. Some designs will become favourites, while others will teach us what our community is looking for","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/dywx8di9n7fenphujgtc5noyqts2ddhd3gh5ljqctxhui1qc.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/dywx8di9n7fenphujgtc5noyqts2ddhd3gh5ljqctxhui1qc.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}