{"id":57151,"title":"Building SL Wills \u2013 Week 1","description":"26 March 2026 Every journey starts somewhere, and this is ours. SL Wills began with a simple idea: create clothing that means something. As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between","content":"<p><strong><span style=\"font-family:'TimesNewRomanPS-BoldMT';\">26 March 2026<\/span><\/strong><\/p><p><span style=\"font-family:'Times New Roman';\">Every journey starts somewhere, and this is ours.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">SL Wills began with a simple idea: create clothing that means something.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between. We want to build a brand that raises awareness, spreads positivity and creates clothing people are proud to wear.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We have no huge budget, no warehouse full of stock and no guarantees that it would work.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Just an idea, determination and the hope that others would connect with what we\u2019re building.<\/span><\/p>","urlTitle":"building-sl-wills-week-1","url":"\/blog\/building-sl-wills-week-1\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-1\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-1\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782753876,"updatedAt":1782754244,"publishedAt":1782754243,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg","thumbnail":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57156,"title":"Building SL Wills \u2013 Week 4","url":"\/blog\/building-sl-wills-week-4\/","urlTitle":"building-sl-wills-week-4","division":432528,"description":"As our collection has started to grow, so has our confidence. Each new design helped shape what SL Wills stands for. We don\u2019t just want to sell clothing","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57164,"title":"Building SL Wills \u2013 Week 11","url":"\/blog\/building-sl-wills-week-11\/","urlTitle":"building-sl-wills-week-11","division":432528,"description":"Celebrating the Small WinsRunning a business teaches you to celebrate things that others might not even notice. A new follower. A website visitor","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/9p4g8hgzg5efjwocepebjc5xdcqwtzu2bigpwyeeblqogwf2.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/9p4g8hgzg5efjwocepebjc5xdcqwtzu2bigpwyeeblqogwf2.png.jpg?w=1920&h=1440"},"hidden":0},{"id":57161,"title":"Building SL Wills \u2013 Week 8","url":"\/blog\/building-sl-wills-week-8\/","urlTitle":"building-sl-wills-week-8","division":432528,"description":"Finding Our FeetWhen we started SL Wills, we knew building a clothing brand wouldn\u2019t happen overnight. It\u2019s Week 8 and we are beginning to understand that creating great designs is only one part of the journey.  The bigger challenge is getting those designs in front of the right people","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/dpw2kej3tn08al22afjj2xjfknus1ycsw5bi4hoytj6ofkua.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}