{"id":57151,"title":"Building SL Wills \u2013 Week 1","description":"26 March 2026 Every journey starts somewhere, and this is ours. SL Wills began with a simple idea: create clothing that means something. As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between","content":"<p><strong><span style=\"font-family:'TimesNewRomanPS-BoldMT';\">26 March 2026<\/span><\/strong><\/p><p><span style=\"font-family:'Times New Roman';\">Every journey starts somewhere, and this is ours.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">SL Wills began with a simple idea: create clothing that means something.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">As parents of two neurodiverse children, we\u2019ve experienced the challenges, the victories and everything in between. We want to build a brand that raises awareness, spreads positivity and creates clothing people are proud to wear.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">We have no huge budget, no warehouse full of stock and no guarantees that it would work.<\/span><\/p><p><span style=\"font-family:'Times New Roman';\">Just an idea, determination and the hope that others would connect with what we\u2019re building.<\/span><\/p>","urlTitle":"building-sl-wills-week-1","url":"\/blog\/building-sl-wills-week-1\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-sl-wills-week-1\/","fullUrl":"https:\/\/slwills.co.uk\/blog\/building-sl-wills-week-1\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782753876,"updatedAt":1782754244,"publishedAt":1782754243,"lastReadAt":null,"division":{"id":432528,"name":"SL WiLLS"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg","thumbnail":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/bztigbmbnvt4g3pahb5jqdn89zv0ed8xpddbvp45lkrq57a9.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":57163,"title":"Building SL Wills \u2013 Week 10","url":"\/blog\/building-sl-wills-week-10\/","urlTitle":"building-sl-wills-week-10","division":432528,"description":"More Than Just Clothing One thing we\u2019ve realised is that SL Wills is becoming more than just a place to buy clothing. It\u2019s becoming a way for people to express themselves. Whether it\u2019s one of our awareness designs or a custom t-shirt created for a business, a family event or a special occasion, every order tells a story","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/h9ofnasxifdpyk8xaqvwwjlhcouapfa65udixttytzqqawj6.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/h9ofnasxifdpyk8xaqvwwjlhcouapfa65udixttytzqqawj6.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57156,"title":"Building SL Wills \u2013 Week 4","url":"\/blog\/building-sl-wills-week-4\/","urlTitle":"building-sl-wills-week-4","division":432528,"description":"As our collection has started to grow, so has our confidence. Each new design helped shape what SL Wills stands for. We don\u2019t just want to sell clothing","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qnt1voeefppilwu0jssypeftohknvj98pj9dtqy5z9azlufn.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":57160,"title":"Building SL Wills \u2013 Week 7","url":"\/blog\/building-sl-wills-week-7\/","urlTitle":"building-sl-wills-week-7","division":432528,"description":"One thing has become clear since we started. The best part of this journey isn\u2019t the number of followers or website visits. It\u2019s hearing from people who connect with our designs and understand why we created them","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/y6zh6rjnzuontu6bfijnlg1pnfuqfggv2ku6ethntywpvupt.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/y6zh6rjnzuontu6bfijnlg1pnfuqfggv2ku6ethntywpvupt.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}